This Privacy Policy explains how popmakeupbar.co.uk ("we", "us", or "our") collects, uses, and protects the personal data of visitors to our website. Popmakeupbar.co.uk is the data controller responsible for your information and is committed to handling it in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all other applicable UK privacy legislation. By using our site, you acknowledge the practices described in this policy. This policy was last updated in 2026.
Information We Collect
Information You Provide
- Contact enquiries: Your name and email address when you submit a message or feedback form on popmakeupbar.co.uk.
- Newsletter sign-ups: Your email address if you subscribe to updates or promotional communications from us.
- Comments and submissions: Any text or content you voluntarily submit through interactive features on our site.
Information Collected Automatically
- IP address and device data: Your IP address, browser type, operating system, and device identifiers collected when you visit popmakeupbar.co.uk.
- Usage data: Pages viewed, time spent on site, referring URLs, and click patterns gathered through analytics tools.
- Cookie data: Information stored via cookies and similar tracking technologies as described in the section below.
- Affiliate click data: Records of outbound clicks to casino and gambling operators generated through affiliate links on our site.
Cookies We Use
Popmakeupbar.co.uk uses cookies and similar technologies to ensure our site functions correctly, understand how visitors engage with our content, and support our affiliate partnerships. You can manage your cookie preferences through your browser settings or via our consent banner when you first visit the site.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security, and navigation on popmakeupbar.co.uk. | Session / up to 1 year |
| Analytics | Collects anonymised data on user behaviour to help us improve site content and performance (e.g. Google Analytics). | Up to 2 years |
| Affiliate / Marketing | Tracks outbound clicks to casino operators and records referral data for commission attribution purposes. | Up to 90 days |
| Preferences | Remembers your site settings and consent choices to personalise your experience on return visits. | Up to 1 year |
| Third-Party Advertising | Used by selected advertising partners to deliver relevant promotional content based on your browsing activity. | Up to 180 days |
How We Use Your Data
- To operate, maintain, and improve the content and features of popmakeupbar.co.uk.
- To respond to your enquiries and provide customer support.
- To send newsletters or updates where you have provided consent to receive them.
- To analyse site traffic and user behaviour through anonymised analytics reporting.
- To track affiliate referrals to gambling operators and process associated commissions.
- To comply with our legal obligations under UK law and applicable regulatory requirements.
- To detect, prevent, and address fraud, security breaches, or technical issues.
Legal Bases for Processing
Popmakeupbar.co.uk processes your personal data under the following legal bases as defined by the UK GDPR. Where you have provided explicit consent — for example, by subscribing to our newsletter or accepting non-essential cookies — we rely on that consent, which you may withdraw at any time. For operational and business purposes, such as analytics and affiliate tracking, we rely on our legitimate interests in running a commercially viable review website, provided those interests do not override your fundamental rights. In limited circumstances, we may also process data to comply with a legal obligation.
Third Parties & Affiliate Links
Popmakeupbar.co.uk contains affiliate links to licensed gambling operators, including Victoria Casino and other UK-regulated platforms. When you click these links, you will be directed to third-party websites governed by their own privacy policies, which we encourage you to review independently. We are not responsible for the data practices of any external operator. We also share anonymised analytics data with providers such as Google Analytics. We do not sell your personal data to third parties for their own marketing purposes.
Your Privacy Rights
- Right of access: Request a copy of the personal data popmakeupbar.co.uk holds about you.
- Right to rectification: Ask us to correct inaccurate or incomplete personal data.
- Right to erasure: Request deletion of your personal data where there is no compelling reason for continued processing.
- Right to data portability: Receive your data in a structured, commonly used format for transfer to another controller.
- Right to object: Object to processing based on legitimate interests or for direct marketing purposes.
- Right to restrict processing: Ask us to limit how we use your data in certain circumstances.
- Right to withdraw consent: Withdraw any previously given consent at any time without affecting prior lawful processing.
To exercise any of these rights, please contact us using the details in the section below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.
Data Security & Retention
Popmakeupbar.co.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include secure server configurations, encrypted data transmission via HTTPS, and restricted internal access controls. We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected or to comply with legal obligations. Contact form data is typically retained for up to 24 months, after which it is securely deleted. Anonymised analytics data may be retained for longer periods for statistical purposes.
Contact
If you have any questions, concerns, or requests regarding this Privacy Policy or the way popmakeupbar.co.uk handles your personal data, please contact our team directly. You can reach us by email at [email protected] or by writing to us at our registered correspondence address. We aim to respond to all privacy-related enquiries within 30 days of receipt, in line with our obligations under the UK GDPR.